Let us quickly fill you in on three things about Brand Journalism: What it is, Why you need it for your business or organisation, and What we can do for you WHAT IT IS Brand journalism involves a professional journalist using their skills to write about your brand, business or organisation. It’s a modern take… [Read more…]
December 8, 2011
Here’s something that worries me. I try to help journalism students to acquire the skills they need to get jobs. That’s what the Multimedia Journalism project is all about. But what worries me is that the number of jobs in what you might call traditional journalism is shrinking fast. Pretty much every day there are reports of cutbacks and lay-offs by the traditional employers of journalists: publishers and broadcasters. It’s not that journalism skills aren’t still in demand. Infact, many more people in a range of… [Read more…]
December 8, 2011
A one-day beginner’s guide for journalists, marketers, public relations and communications professionals Course content Introduction to social media: “If the news is that important, it will find me” — the context in which we are operating. Creating and disseminating content that fits with the modern consumer’s attitude towards news and information. The growth of hyper-personal… [Read more…]
September 6, 2011
Little is left hidden in the red light district of Amsterdam. Here, generally, display is rather more to the point But, pick your way past the brightly-lit shop windows with their array of human goods and you find something truly hidden – a secret Catholic church created in the loft of a 17th century, canal-side merchant’s… [Read more…]
September 2, 2011
Follow @andybull Aims of this masterclass This is the first of three co-ordinated learning programmes designed to form a comprehensive guide to the use of social media for journalism. It fits into the first level of tution at MMJ, the one called Getting Started. As such it sits alongside the other subjects that you’ll find… [Read more…]
August 27, 2011
The Multimedia Journalism project is all about training journalists for the present and the future. So while the core principles of journalism – finding news, writing it, and interviewing – make up the bulk of the Multimedia Journalism textbook and companion website, today’s journalists need also to be able to use the new tools at their disposal.… [Read more…]
August 18, 2011
I built this timeline on Dipity as part of an MMJ summer school post on the subject. You can find out more here
August 4, 2011
Let us build your smartphone app We specialise in creating professional smartphone apps for small businesses – and at a fraction of the cost you’ll be quoted by web developers. Why would your company want an app? Many of your customers own smartphones. Around 30 per cent of mobile phone owners now have these web-enabled… [Read more…]
August 4, 2011
The mists of Lincolnshire haunt the flat fields and lowering sky, and seep into local myth and legend. Out of this fog which, we are told, lurks like a dense white halo over the low-lying land, there is said to gallop a winged steed: coal-black, with flaming eyes. This mist haunts Scroop, a gently disintegrating… [Read more…]
August 3, 2011
I’ve tried to cover a good many of the ways in which journalism has changed in various recent MMJ Masterclasses. In the introduction to Masterclasses 22-25 I used this bullet-pointed list of how reporting been transformed. I said: “The key elements in this revolution are these: The birth of new journalistic forms – key among… [Read more…]
August 3, 2011
According to a new survey, one of the least popular uses of the Internet for journalists is to create podcasts. But what is the top use? Is it to go on Facebook or Twitter? Or is it to go on Google and search for story ideas? What do the majority of journalists use the Internet for? continued…… [Read more…]
March 1, 2012
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