Editorial consultancy

Do I ask to borrow your watch and then tell you the time?

No I don’t. That may be how much consultancy is caricatured, but it’s not the way I work.

Because I have extensive experience in online, I am well aware that every organisation needs its own voice, and for that voice to resonate in all that it does on the web, and in social media.

So the first thing I will do if you ask me to help you with your online communications strategy is to find out all I can about your organisation; how you see yourselves and how you want to be seen.

From that comes my initial outline of how you can achieve this.

I work closely with your internal teams and with any other expert elements you are bringing to the  project.

As I say at the outset, my expertise is in content. I’m not a website designer, nor am I a web developer. I greatly respect those skills, and have always worked well with their practitioners. But these disciplins are distinct from that of content creation.

Things can go very wrong when you don’t have a strong concept of what your content should be, and a champion for that vision, involved in the process.

I bring that skill to things, which ensures that the look and feel of the site you have developed fits the vision you have for your organsiation, and the content we create to put that vision into words and images.

It means that your web devleopers produce a site architecture and navigation that fits your content, and that matches your audience’s wants and needs.

In all I do I work closely with your online manager, editors and content-creation team. I give them the confidence, experience and practical training to ensure they are entirely comfortable with what is being created.

They will know it is what the organisation wants and needs, and understand how to reflect that in the material they create.

You’ll find the training side of things outlined here…

If you’d like to talk things through, you can contact me here…