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	<title>Andy Bull</title>
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	<link>http://andybullmultimedia.wordpress.com</link>
	<description>Multimedia journalist, tutor and author of Multimedia Journalism: A Practical Guide</description>
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		<title>Andy Bull</title>
		<link>http://andybullmultimedia.wordpress.com</link>
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		<title>Introducing&#8230;our Brand Journalism service</title>
		<link>http://andybullmultimedia.wordpress.com/2012/03/01/1684/</link>
		<comments>http://andybullmultimedia.wordpress.com/2012/03/01/1684/#comments</comments>
		<pubDate>Thu, 01 Mar 2012 17:59:41 +0000</pubDate>
		<dc:creator>Andy Bull</dc:creator>
				<category><![CDATA[What's new]]></category>

		<guid isPermaLink="false">http://andybullmultimedia.wordpress.com/?p=1684</guid>
		<description><![CDATA[Let us quickly fill you in on three things about Brand Journalism: What it is, Why you need it for your business or organisation, and What we can do for you WHAT IT IS Brand journalism involves a professional journalist using their skills to write about your brand, business or organisation. It’s a modern take [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=andybullmultimedia.wordpress.com&#038;blog=25844206&#038;post=1684&#038;subd=andybullmultimedia&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">can grab 2</media:title>
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		<title>Introducing: Brand Journalism, A Practical Guide</title>
		<link>http://andybullmultimedia.wordpress.com/2011/12/08/introducing-brand-journalism-a-practical-guide-to-a-new-medium/</link>
		<comments>http://andybullmultimedia.wordpress.com/2011/12/08/introducing-brand-journalism-a-practical-guide-to-a-new-medium/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 15:39:34 +0000</pubDate>
		<dc:creator>Andy Bull</dc:creator>
				<category><![CDATA[What's new]]></category>

		<guid isPermaLink="false">http://andybullmultimedia.wordpress.com/?p=1653</guid>
		<description><![CDATA[Here&#8217;s something that worries me. I try to help journalism students to acquire the skills they need to get jobs. That&#8217;s what the Multimedia Journalism project is all about. But what worries me is that the number of jobs in what you might call traditional journalism is shrinking fast. Pretty much every day there are reports of cutbacks and lay-offs by the traditional employers of journalists: publishers and broadcasters. It&#8217;s not that journalism skills aren&#8217;t still in demand. Infact, many more people in a range of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=andybullmultimedia.wordpress.com&#038;blog=25844206&#038;post=1653&#038;subd=andybullmultimedia&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">brand journalism 3</media:title>
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		<title>New course: How to develop your social media strategy</title>
		<link>http://andybullmultimedia.wordpress.com/2011/12/08/new-course-an-introduction-to-social-media-strategy-and-practise/</link>
		<comments>http://andybullmultimedia.wordpress.com/2011/12/08/new-course-an-introduction-to-social-media-strategy-and-practise/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 14:36:20 +0000</pubDate>
		<dc:creator>Andy Bull</dc:creator>
				<category><![CDATA[What's new]]></category>

		<guid isPermaLink="false">http://andybullmultimedia.wordpress.com/?p=1651</guid>
		<description><![CDATA[A one-day beginner’s guide for journalists, marketers, public relations and communications professionals Course content Introduction to social media: “If the news is that important, it will find me” — the context in which we are operating. Creating and disseminating content that fits with the modern consumer’s attitude towards news and information. The growth of hyper-personal [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=andybullmultimedia.wordpress.com&#038;blog=25844206&#038;post=1651&#038;subd=andybullmultimedia&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Latest feature: Our Lord in the Attic</title>
		<link>http://andybullmultimedia.wordpress.com/2011/09/06/latest-feature-our-lord-in-the-attic/</link>
		<comments>http://andybullmultimedia.wordpress.com/2011/09/06/latest-feature-our-lord-in-the-attic/#comments</comments>
		<pubDate>Tue, 06 Sep 2011 10:35:24 +0000</pubDate>
		<dc:creator>Andy Bull</dc:creator>
				<category><![CDATA[What's new]]></category>

		<guid isPermaLink="false">http://andybullmultimedia.wordpress.com/?p=1639</guid>
		<description><![CDATA[Little is left hidden in the red light district of Amsterdam. Here, generally, display is rather more to the point But, pick your way past the brightly-lit shop windows with their array of human goods and you find something truly hidden – a secret Catholic church created in the loft of a 17th century, canal-side merchant’s [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=andybullmultimedia.wordpress.com&#038;blog=25844206&#038;post=1639&#038;subd=andybullmultimedia&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">chruch</media:title>
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		<item>
		<title>Getting started in social media</title>
		<link>http://andybullmultimedia.wordpress.com/2011/09/02/getting-started-in-social-media-a-new-mmj-masterclass/</link>
		<comments>http://andybullmultimedia.wordpress.com/2011/09/02/getting-started-in-social-media-a-new-mmj-masterclass/#comments</comments>
		<pubDate>Fri, 02 Sep 2011 12:08:30 +0000</pubDate>
		<dc:creator>Andy Bull</dc:creator>
				<category><![CDATA[What's new]]></category>

		<guid isPermaLink="false">http://andybullmultimedia.wordpress.com/?p=1624</guid>
		<description><![CDATA[Follow @andybull Aims of this masterclass This is the first of three co-ordinated learning programmes designed to form a comprehensive guide to the use of social media for journalism. It fits into the first level of tution at MMJ, the one called Getting Started. As such it sits alongside the other subjects that you&#8217;ll find [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=andybullmultimedia.wordpress.com&#038;blog=25844206&#038;post=1624&#038;subd=andybullmultimedia&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://andybullmultimedia.wordpress.com/2011/09/02/getting-started-in-social-media-a-new-mmj-masterclass/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">new social media bus</media:title>
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		<item>
		<title>Why social media are the modern means to the traditional journalistic end &#8211; and how to use them effectively</title>
		<link>http://andybullmultimedia.wordpress.com/2011/08/27/why-social-media-are-the-modern-means-to-the-traditional-journalistic-end-and-how-to-use-them-effectively/</link>
		<comments>http://andybullmultimedia.wordpress.com/2011/08/27/why-social-media-are-the-modern-means-to-the-traditional-journalistic-end-and-how-to-use-them-effectively/#comments</comments>
		<pubDate>Sat, 27 Aug 2011 12:50:44 +0000</pubDate>
		<dc:creator>Andy Bull</dc:creator>
				<category><![CDATA[What's new]]></category>

		<guid isPermaLink="false">http://andybullmultimedia.wordpress.com/?p=1615</guid>
		<description><![CDATA[The Multimedia Journalism project is all about training journalists for the present and the future. So while the core principles of journalism – finding news, writing it, and interviewing  –­ make up the bulk of the Multimedia Journalism textbook and companion website, today’s journalists need also to be able to use the new tools at their disposal. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=andybullmultimedia.wordpress.com&#038;blog=25844206&#038;post=1615&#038;subd=andybullmultimedia&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">for curation 072</media:title>
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		<title>Murdoch phone hacking scandal timeline</title>
		<link>http://andybullmultimedia.wordpress.com/2011/08/18/murdoch-phone-hacking-scandal-timeline/</link>
		<comments>http://andybullmultimedia.wordpress.com/2011/08/18/murdoch-phone-hacking-scandal-timeline/#comments</comments>
		<pubDate>Thu, 18 Aug 2011 15:08:07 +0000</pubDate>
		<dc:creator>Andy Bull</dc:creator>
				<category><![CDATA[What's new]]></category>

		<guid isPermaLink="false">http://andybullmultimedia.wordpress.com/?p=1607</guid>
		<description><![CDATA[I built this timeline on Dipity as part of an MMJ summer school post on the subject. You can find out more here Filed under: What's new<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=andybullmultimedia.wordpress.com&#038;blog=25844206&#038;post=1607&#038;subd=andybullmultimedia&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">For wordpress murdoch screengrab</media:title>
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		<title>Smartphone apps for small businesses</title>
		<link>http://andybullmultimedia.wordpress.com/2011/08/04/smartphone-apps-for-small-businesses/</link>
		<comments>http://andybullmultimedia.wordpress.com/2011/08/04/smartphone-apps-for-small-businesses/#comments</comments>
		<pubDate>Thu, 04 Aug 2011 14:35:58 +0000</pubDate>
		<dc:creator>Andy Bull</dc:creator>
				<category><![CDATA[What's new]]></category>

		<guid isPermaLink="false">http://andybullmultimedia.wordpress.com/?p=1480</guid>
		<description><![CDATA[Let us build your smartphone app We specialise in creating professional smartphone apps for small businesses – and at a fraction of the cost you’ll be quoted by web developers. Why would your company want an app? Many of your customers own smartphones. Around 30 per cent of mobile phone owners now have these web-enabled [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=andybullmultimedia.wordpress.com&#038;blog=25844206&#038;post=1480&#038;subd=andybullmultimedia&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">app-store</media:title>
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		<title>Latest book review: the Booker long-listed Derby Day</title>
		<link>http://andybullmultimedia.wordpress.com/2011/08/04/featured-post-3/</link>
		<comments>http://andybullmultimedia.wordpress.com/2011/08/04/featured-post-3/#comments</comments>
		<pubDate>Thu, 04 Aug 2011 13:40:10 +0000</pubDate>
		<dc:creator>Andy Bull</dc:creator>
				<category><![CDATA[What's new]]></category>

		<guid isPermaLink="false">http://andybullmultimedia.wordpress.com/?p=1467</guid>
		<description><![CDATA[The mists of Lincolnshire haunt the flat fields and lowering sky, and seep into local myth and legend. Out of this fog which, we are told, lurks like a dense white halo over the low-lying land, there is said to gallop a winged steed: coal-black, with flaming eyes. This mist haunts Scroop, a gently disintegrating [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=andybullmultimedia.wordpress.com&#038;blog=25844206&#038;post=1467&#038;subd=andybullmultimedia&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">derby-day</media:title>
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		<title>What the English riots have shown us about how reporting has changed &#8211; and a practical guide for journalists on how to adapt</title>
		<link>http://andybullmultimedia.wordpress.com/2011/08/03/guardian-every-cough-spit-and-sneeze-at-now-from-john-slattery/</link>
		<comments>http://andybullmultimedia.wordpress.com/2011/08/03/guardian-every-cough-spit-and-sneeze-at-now-from-john-slattery/#comments</comments>
		<pubDate>Wed, 03 Aug 2011 16:37:21 +0000</pubDate>
		<dc:creator>Andy Bull</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://andybullmultimedia.wordpress.com/2011/08/03/guardian-every-cough-spit-and-sneeze-at-now-from-john-slattery</guid>
		<description><![CDATA[I&#8217;ve tried to cover a good many of the ways in which journalism has changed in various recent MMJ Masterclasses. In the introduction to Masterclasses 22-25  I used this bullet-pointed list of how reporting been transformed. I said: &#8220;The key elements in this revolution are these: The birth of new journalistic forms – key among [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=andybullmultimedia.wordpress.com&#038;blog=25844206&#038;post=47&#038;subd=andybullmultimedia&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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