Get ready for Web 3.0
Web 2.0 is often called the social web, with sites such as Facebook and Twitter dominating. But on the horizon is the next generation of online activity: Web 3.0. This is the web of connectedness, where content, commerce community and personalisation come together.
The challenge for journalists and publishers is how to make money from our content in this new and highly-challenging environment.
This course offers a practical introduction to what Web 3.0 is, what it means for journalists, and how you can be a part of it.
“If the news is that important, it will find me” — The context in which we are operating.
- Creating and disseminating content that fits with the modern consumer’s attitude towards news and information.
- The growth of hyper-personal news streams and how we can get our content onto them.
- Where to go to find your reader.
- How to be findable.
Gaining referrals, establishing authority, spreading stories.
The story cycle – from breaking-news ticker through web to print
The use and relative value of a range of social media in helping us gain referrals, establish authority and spread stories. Including:
- YouTube
- Mobile
- Flickr
Looking ahead
- The potential of Google Social Search and other personalised platforms
Turning processes into content, and writing blogs that complement formal reporting and are an aid to loyalty and depth
- How the processes of story-finding can become content in themselves.
- How to turn research, and the processes of investigating a story, into breaking news headlines, tweets and blogs.
- Blogging strategies, and using beat blogs to complement formal reporting.
Topic areas as an aid to loyalty and depth: how to handle longer copy on the web
How do we deliver detailed, extensive content online, when users often only scan?
- Organising a site area.
- How rich content areas can be regularly linked to breaking news stories, giving instant context and background.
Long-form journalism
Detailed, in-depth content is often considered inappropriate for the web. But it can be made to work. We look at how.
Duration: One day
